When someone searches "restaurant near me" or "dentist Fès", Google first shows a map with three businesses. Being in that top three can transform a local business. The good news: it's achievable, even on a small budget.
1. Optimise your Google Business Profile
This is the foundation. Fill in every field: a precise category, up-to-date opening hours, phone number, website, service area and a description with natural keywords.
- Add at least 10 real photos of your premises, products and team.
- Post news and offers regularly.
- Make sure your address is identical everywhere on the web.
2. Collect (and reply to) reviews
The number, rating and freshness of reviews strongly influence local rankings. Always ask satisfied customers for a review — for example with a QR code at the till or a WhatsApp message after your service.
Reply to every review, including negative ones, politely and constructively: both Google and your future customers notice.
3. Tailor your website to your city
Your site should make it clear where you are: mention your city and neighbourhoods in titles and content, embed a Google Map and create one page per area or service if you work in several cities.
Local SEO is about consistency more than magic. After a few weeks of steady effort, most of our clients see a clear rise in calls and direction requests. Need a hand? Our team can take care of it for you.